Facebook.com is not important. What’s important is that more and more people are actively building and managing a personal network of relationships that can be accessed at any time via digital technology. YouTube.com is not important. What’s important is that more and more people are sharing original videos with other people all over the world at will. Twitter.com is not important. What’s important is that more and more people are developing a habit of broadcasting every experience and piece of information that they think might be of interest to their network.

“As these tools evolve (and capabilities and uses merge), let’s remember that the tools we use aren’t as important as the behaviors they create.” Mike Arauz: Facebook.com Is Not Important (via somethingchanged) (via literarypiano)